This was a team branding project that formed part of my degree. The brief was to create a new identity in teams os 3-4. These are the parts of the project that I designed/helped design.
AHOY is based on the fact that we were students from Portsmouth and we wanted to celebrate Portsmouth as a seaside town. We picked the colour orange to simulate the colours of a lifesaver on a boat in order to add a playful yet clever aspect to our branding